The fear of the known

A room full of adults tonight reacted against using social media to promote the activities happening in the school, immediately after the sharing of Google analytics website statistics showing an increase in traffic to our site, including international hits.

Can something be done in a proactive way so as to reduce the fear of what might happen? A public forum that many parents would be utilising could be harnessed for good, at least as an experiment. Surely there are other schools who have experienced success in promoting their activities using social media as a form of contact with the wider community...